We collect, use and are responsible for certain personal information about you. When we do so we are subject to The Data Protection Act 2018, amended on the 1st January 2021.
The Data Protection Act 2018 is the UK’s implementation of the General Data Protection Regulation (GDPR).
Everyone responsible for using personal data has to follow strict rules called ‘data protection principles.
They make sure the information is:
Under the Data Protection Act 2018, you have the right to find out what information we store about you.
These include the right to:
For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation (UK GDPR).
If you would like to exercise any of your rights, please:
Your right to privacy is important to us.
We are keen to strike a fair balance between your personal privacy and ensuring you obtain full value from the website and the Products and Services we may be able to market to you.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
In some areas of our website, we ask you to provide information that will enable us to enhance your site visit or reply to you after your visit:
Shop – Our web shop collects data on your account to enable us to place and ship orders.
The information we collect and store may be the following types of information:
Contact forms collect information to enable us to provide quotations for sale, answer general queries and monitor our sales and marketing efforts to report return on investment.
Information you actively give us, such as these details are collected and stored when you register your enquiry with us so we can then provide products/service based on that enquiry.
When you visit our website, we may automatically collect data regarding your browsing history. Your IP address is logged when visiting our site, but our analytic software only uses this information to track how many visitors we have from particular regions.
Please note if you disable cookies some of our website features may not function properly. Because of this, we would recommend you leave them turned on in order to get the most from our website.
For more information see our; Cookies Policy (link)
Why do we collect this information?
Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.:
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
The table below explains what we use your personal information for and our reasons for doing so:
Why we collect personal information
To provide products or services to you
To allow us to process your orders and payments, to give you the best possible service when purchasing a product from us. To be able to correspond with you about new and updated products and services and to keep our records up to date.
To analyse your previous interests and purchases
To personalise our site where appropriate, so that we can make suggestions and recommendations about goods and services that may be of interest to you.
Legitimate interests – to develop our business.
To help us make continual improvements to the site.
To improve the service, we offer including to minimise fraud or misuse that could be damaging for you or us.
Conducting checks to identify our customers and verify their identity for security reasons.
Legitimate interests – to protect against unlawful activities, and our legal obligation to disclose to law enforcement agencies if necessary.
Ensuring the confidentiality of commercially sensitive information
Legitimate interests - to protect trade secrets and other commercially valuable information.
Statistical analysis to help us manage our business, e.g., in relation to our financial performance, customer base, product range or other efficiency measures
Legitimate interests - to be as efficient as possible so that we can deliver the best service to you.
Updating and enhancing customer records
For the performance of our contract with you or to take steps at your request before entering into a contract.
Legitimate interests - making sure that we can keep in touch with our customers about existing orders and new products.
Marketing our services to:
—existing and former customers;
—third parties who have previously expressed an interest in our services;
Legitimate interests - to promote our business to existing and former customers.
Credit reference checks via external credit reference agencies
Legitimate interests - to ensure our customers are likely to be able to pay for our products and services.
We may use your personal information to send you updates (by email, text message, telephone or post) about our products and services.
We have a legitimate interest in processing your personal information for promotional purposes (see above ‘Why we collect personal information’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.
We will always treat your personal information with the utmost respect and never share it with other organisations outside our group for marketing purposes.
You have the right to opt out of receiving promotional communications at any time by:
We may ask you to confirm or update your marketing preferences if you instruct us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.
Data processing is any operation or set of operations performed upon personal data, or sets of it, be it by automated systems or not. Examples of data processing as listed by the GDPR are collection, recording, organising, structuring, storing, adapting, altering, retrieving, consulting, using, disclosing by transmission, disseminating or making available, aligning or combining, restricting, erasure or destruction.
We routinely share personal information with:
We only allow our service providers to handle your personal information if we are satisfied, they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you. We may also share personal information with external auditors, who audit of our accounts.
We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
We will not share your personal information with any other third party.
Information may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your information with’).
Some of these third parties may be based outside the UK. For more information, including on how we safeguard your personal information when this occurs, see below: ‘Transferring your personal information out of the UK.
We will keep your personal information while you have an account with us or we are providing products and services to you. Thereafter, we will only keep your personal information for as long as is necessary:
To deliver services to you, it is sometimes necessary for us to share your personal information outside the UK, e.g.:
These transfers are subject to special rules under UK data protection laws.
We will, however, ensure the transfer complies with data protection laws and all personal information will be secure. Our standard practice is to use standard data protection contract clauses that have been approved with a certification mechanism under GDPR.
If you would like further information, please contact us direct. (see ‘How to contact us’ below).
When you give us personal information, we take steps to make sure that it’s treated securely. Any sensitive information (such as credit or debit card details) is either managed by third party payment provider or is encrypted and protected within our IT servers. Our websites use site security SSL and encryption when creating / registering, shopping our web shop or submitting data via contact forms. When you are on a secure page, you can see a green lock icon with the word 'Secure' will appear within the URL and HTTP will become HTTPS.
We are committed to ensuring that your information is secure with suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
We hope that we can resolve any query or concern you may raise about our use of your information.
TheUK General Data Protection Regulation (UK GDPR),tailored by the Data Protection Act 2018. also gives you the right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner’s Office who may be contacted at:
https://ico.org.uk/make-a-complaint/ or telephone their helpline: 0303 123 1113.
Further information on the Data Protection Act and GDPR is available via the Information Commissioner's web site at: https://ico.org.uk/
We may update this policy from time to time. The latest version is available on our website.